ATD Greater Boston Presents:
Introduction to Design Thinking: a human centered approach to solving complex problems
Wednesday, January 13, 2021
Virtual event - link in registration email
6:30pm – 8:30pm
This Design Thinking session is a hands-on introduction to a human-centered approach to solving complex problems. Rather than asking “what can we do or make?” the starting point is asking “what do people need?” and follows a path of building and testing ideas in rapid iterative cycles to decrease risk and increase confidence along the way.
Design Thinking techniques, such as developing empathy with users and co-creation of solutions can be applied to a variety of real business needs, from internal change management to building strong relationships with clients.
Please see the illustration below for the kind of everyday craft materials we ask you to have at the ready for this session.
About the Speaker
Susan Shelkrot joined Forrester in 2018 to build a culture of innovation and growth. She had started out as graphic designer spanning science museums and elementary textbooks but grew frustrated by assignments that lacked access to decision-makers and end-users. The little voice saying "if I were in charge. . . " led her to business development for creative agencies. Building experience in advertising, landscape architecture and product design, Susan earned a reputation for framing business problems and structuring engagements to deliver work that mattered.
As Vice President of Business Development at Altitude, Susan led engagements of industrial and experience designers, systems engineers and ethnographers to identify and create disruptive innovations for giants like AB InBev and revolutionary healthcare start-ups you’ll know in five years. Acquired by Accenture in 2017, Susan refocused on designing and facilitating executive workshops to help companies learn and adopt innovative mindsets and practices essential to thriving amidst disruption.
Susan earned a BA from Yale University. Life has taught her a thing or two since then.
New and Prospective Member Orientation
We are excited to offer a new and prospective member on-boarding session on the last Wednesday of each month at 6 PM. The session is 45 minutes and will include information about our chapter, local and national membership options, and an opportunity to meet members of the board. This is a great time to ask questions and get the inside scoop on all things related to the Greater Boston Chapter! Click here to sign up and a member from our board will contact you.
Website Photo/Video Release Authorization
In consideration of my position as an attendee/member of the Association for Talent Development Greater Boston (ATD GB), I agree with ATD GB’s unrestricted right/permission to take, use, re-use, publish and re-publish photographic, video/audio content including, in whole or in part, all media now and hereafter known for illustration, promotion, training, exhibition, advertising in connection with ATD GB and its initiatives. I expect ATD GB to use the content professionally, but waive any right to inspect or approve the finished product/products, advertising copy or other matter that may be used in connection therewith or the use to which it may be applied. I hereby certify that I am fully competent and of full legal age and have the right to execute this release with ATD GB.
Refund Policy
A full refund will be issued if the cancellation request is made on or before fourteen calendar days before the scheduled event.
